Guidelines Upload

Art Requirements

Camera Ready Art

‘Camera-ready’ refers to art and copy that is ready to be transferred to film without any retouching. Retouching includes art that has to be retraced, redrawn or reworked on the computer or by an artist. Images or type should be in black on a clean white background with at least 600 DPI (dots per inch). If artwork consists of several colors, a separate piece of art has to be supplied for each color along with a composite. Images have to be in exact position and to size or larger of the product imprint area. Colors have to be marked on each piece of artwork. Original art is reproduced using a high-resolution drum scanner. Any imperfection in the submitted camera-ready artwork will appear on the final product. Customer service will notify customer if camera-ready artwork needs corrections or if new art has to be submitted. Factory is not liable for final product appearance of customer’s submitted artwork if corrections are needed but not authorized.

Computer Art

No art charge will be applied if camera-ready artwork is supplied on disk, e-mailed or uploaded to our website. All artwork (logos and copy) must be complete and in the exact position required. Artwork provided by e-mail or on disk must be vectorized for spot colors; otherwise products will be run as four-color process. All fonts must be provided with the art, or type must be converted to path. If factory has to vectorize raster art, additional art charges may apply.

Not Camera Ready Art

Copies, hand sketches, FAX transmissions, poorly printed stationery, business cards, letter head, decals, photo copies and laser prints less than 600 DPI are not considered camera ready artwork. If any of the above mentioned artwork is provided, and any retracing, redrawing or reworking has to be done, the following charges apply (v): Typesetting N/C Halftone Screens (Black & White photos) $40.00 per photo Color Separation (Photos & Transparencies) $75.00 per photo Custom Artwork & Retouching $50.00 per hour.

Full Color Imprints

Full color imprints are only available on offset printed products. A color proof (such as a chromalin, color key, photo or printed piece) must also be provided for press matching. Factory has no liability for final product appearance unless proofs have been ordered and approved prior to production. See back page for art requirements.

Layout

Factory will layout copy to best fit image area unless camera-ready artwork is provided.

Color/Copy Changes

For Offset printed products add $25.00(v) per change per copy or color. See individual product page for minimum quantity. Copy change does not apply to change of logos or other special designs. To receive combined quantity pricing, the item, size, colors and shape must be the same.

Plate Charges

The first plate is included on most items. See individual product page. There is one plate charge per additional imprint color of $20.00(v) for offset printed products.

Special Colors

For each metallic or day-glow imprint or background color for offset printed products, include one additional running charge.

Consecutive Numbering

The set-up charge for consecutive numbering is $50.00(v). Items are not packed in order. If “in order” packing is required, please contact customer service for a quote. Production time for consecutive numbering orders is 10 working days.

Artwork Return Policy

Artwork will be returned if clearly requested on the purchase order or requested in writing. Artwork will be shipped via UPS ground. Distributors responsible for freight charges.

Artwork Submission

Submission Methods

Camera Ready Artwork (spot color or four-color process) may be sent by mail. Digital artwork may be submitted via e-mail, an upload to our website, or a disk sent by mail (CD or DVD). Never send original files or original film to the factory – only send copies!

Spot Color Camera Ready Artwork

Camera Ready Art is clean, black and white, color separated art supplied on photographic paper, printed on glossy paper or high quality laser prints. All camera ready art must be printed as continuous tone or at a resolution of at least 600 DPI. Laser prints and copies of 1200 DPI resolution are also acceptable. To avoid delays and art charges when printed art is supplied, please be sure that the art is clean and camera ready.

Full Color Printing Camera Ready Artwork

Camera Ready Art for full color printing is a full color print which may be one of the following.

  • A continuous tone Full Color photograph.
  • A continuous tone Full Color slide, film negative or film positive.
  • A Full Color printed picture such as a postcard, poster, flyer, brochure, etc. If a printed picture is submitted, it must be printed at 175 (or greater) lines per inch and it must be at least 50% larger than the size of the image to be printed.

Digital Artwork

Artwork can be accepted from the following programs:

Vector Art Files
  • Illustrator – saved as Illustrator EPS or AI files.
  • Freehand – saved as editable EPS or FH files.
  • CorelDraw – saved as editable EPS or CDR files.
Page Layout Files
  • QuarkXPress – page saved as EPS.
  • Pagemaker – page saved as EPS.
  • Acrobat – saved as a PDF. File must contain: vector art, high resolution (300 dpi or higher) images and postscript fonts.
Raster Art Files

Any photoshop file type (eps, tiff, psd, jpeg, etc.) at 300 dpi resolution (or higher) at 100% of the imprint size (or larger).

Acceptable, but not Preferred Files
  • MS Power Point
  • MS Word
  • MS Publisher

Fonts

Convert text to paths, curves or outlines (vector art). If this is not possible, or if changes might have to be made by the factory, send in both screen and printer files for Type 1 fonts used (postscript fonts) or the ttf files for true type fonts. Be sure to list the names of all fonts used.

Removable Media

If you mail disks to the factory CD’s or DVD’s, never send original files – Always send a copy! Please include the following information with the disk:

  • A printout or proof of the artwork that is on the disk.
  • “Something to match”, for color matching, if available.
  • Your PO #, Company Name, Your Name, the name of the Program Used to Create the Art.
  • It is also helpful to include a list of the files on the disk and the PMS numbers of spot colors used.
Color Matching for Spot Color Images

Spot colors can be specified as Pantone PMS colors, as factory standard colors or by sending “swatches” or “proof prints” for matching. Submitting previously printed items (such as “proof prints”, ad items, letterhead, brochures, product labels, etc.), with the camera ready artwork or digital files helps the factory produce more accurately printed products.

Color Matching for Four-Color Process

Four-color process printing (full color) is used to reproduce graphics with photo images. When digital four-color process artwork is submitted, it is important that “something to match” is also submitted because pressmen need “something to match” when printing full color images (four-color process). “Something to match” may be one of the following (from best to worst).

  • A previously printed piece.
  • A chromalin, match print or other “contact proof”.
  • Color key, Naps, or other overlay proofs.
  • Digital ink-jet proofs.
  • Digital printing press prints.
  • Color laser printer print or Inkjet on photo paper print.

The closest “final product” match can be made from a digital file when either items 1 or 2 above are provided. If items 3, 4 or 5 above are provided, the match will be close but not exact. Final product matches can vary the most from the original if only item 6 is provided (laser printer or inkjet printer prints). This is due to the wide range of colors that can be produced from the same art by different printers.

If “something to match” is not provided, the factory will produce two “Digital Printing Press” proofs at no charge. One will be sent for verification and the other copy will be used by the factory as “something to match”. Factory will proceed with production using the copy. It is the customer’s responsibility to contact customer service immediately after receiving the proof if any discrepancy exists. Factory is not liable for final imprint of products if no proof was requested. The final product may vary slightly from the digital printing press proof, but it will be close. When printed on a four color printing press, actual prints may vary from “Digital Printing Press” proofs in the following ways. Very light colors may be slightly darker, very faint detail may be greater and some colors like light green and light blue may be richer.

Four-Color Process from Scanned-Images

Digitally created four-color process images should be created in, or converted to, the CMYK (cyan, magenta, yellow, black) format. Some programs, such as Photoshop, default to RGB (red, green, blue) format and must be converted to CMYK before they are used for printing. This conversion may result in noticeable changes in color.

  • When four-color process artwork is created by scanning artwork, the following guidelines should be followed:
  • Scan the original continuous tone image on a high-end flat bed or drum scanner.
  • The scan must be CMYK at 300 DPI resolution (or higher) at actual print size (or larger).
  • Some scanners only scan in RGB mode. Although these scans may look good on the computer monitor, the color may look different when converted to CMYK for printing on a four-color press.
  • Images scanned at a resolution lower than 300 DPI or at a size smaller than final print size should not be increased in a program. Doing so merely spreads the original information without adding any color depth or detail and does not improve image quality.
Important Points
  • In addition to sending artwork via email or the web upload, please fax or mail a purchase order to the factory.
  • The quality of the imprint depends upon the quality of artwork supplied!
  • Our delivery schedule depends on the quality of the artwork submitted. Production delay may occur if “something to match” for full color or camera ready artwork is not supplied.
  • Never send original film or files – only send copies!
  • For spot colors, vector art, such as Illustrator, Freehand or Corel Draw are the best. They provide the best quality and allow images to be resized without loss of sharpness and detail.
Artwork Submission

Email artwork to:art@venturaline.com, or, upload artwork on our website.

Order Information

Acknowledgments

All orders will be acknowledged via fax or email. Please advise customer service immediately of any changes and/or correction that have to be made. All changes must be made in writing.

Confirming Orders

All confirming orders must be clearly marked “CONFIRMATION”. The factory is not responsible for duplication if not clearly indicated.

Re-Orders

For some products, there are no art or plate charges for exact re-orders. Please see individual products for re-order set-up charges. Plates and artwork are kept on file for 3 years from the last order date. If re-orders are placed more than 3 years after last order date, plate and art charges may apply. A copy and/or color change charge still applies for re-orders with copy and/or color changes. Re-orders must contain the customer number, P.O. number and/or factory job number plus a copy of the artwork to ensure correct artwork is used. If no copy of artwork is supplied, factory will email a proof at N/C for verification. It is the customer’s responsibility to contact customer service immediately after receiving the proof if a discrepancy exists. The factory will not liable for the imprint on the product if the confirmation is not received. Artwork cannot be transferred from one customer’s file to another without the written permission from the original customer and/or owner of the original artwork.

Artwork Return Policy

Artwork (prints, camera-ready-art and/or computer media) will be returned if clearly requested on the purchase order or requested in writing. Artwork will be shipped via UPS ground. The distributors is responsible for shipping charges.

Quotes

Only written quotes will be honored. Factory is not responsible for errors on a verbal quote where written confirmation is not received prior to production. Please reference quote number and date on order. Quotes are valid for 90 days from date of issue.

Less Than Minimum

Less than minimum pricing is not available.

Cancellations

All cancellations must be in writing (fax or e-mail). Phone cancellations are not acceptable. Cancellation charges are determined by the amount of work completed at time of cancellation. Minimum charge is $20.00(z) plus any costs incurred.

Custom Shape Products

Computing square inches: The area for custom shape products is measured by multiplying the maximum height by the maximum width. (EX. 3.5” high X 2.5” wide = 8.75 sq. inches).

Liability Claims

All merchandise becomes the customer’s property upon delivery to the carrier. Lost shipment claims must be made in writing within ten (10) days of the ship date. Damaged shipment claims must be made directly with the carrier.

Consecutive Numbering

The set-up charge for consecutive numbering is $50.00(v). Items are not packed in order. If “in order” packing is required, please contact customer service for a quote. Production time for consecutive numbering orders is 10 working days.

Country of Origin

Most products are assembled or made in Mexico. Country of origin marking on the product may be optional if a marking waiver letter is provided. Contact customer service for more information.

Trademark and Copyright

The customer accepts full responsibility for claims or litigation arising from alleged infringement of trademarks or copyrights on any requested design(s) or copy. In some cases a release letter from the trademark or copyright owner may be required.

Catalog Photography

Logos used on our website, emails, flyers and catalogs are for illustrative purposes only. They do not imply endorsement, nor are any items with these specific logos for sale to anyone other than parties expressly authorized.

Prices & Terms

Prices

All prices are F.O.B. Texas and are subject to change. All orders are billed per this catalog or pre-arranged pricing or quotes. Customers will be notified in writing of any price discrepancy, which must be confirmed by the customer in writing, or production delay may occur. If no confirmation from customer is received, shipment or billing will be considered final. Between column pricing is based on the next lower quantity. For example, orders calling for 175 pieces will be priced at the 100-piece price; orders calling for 750 pieces will be priced at the 500-piece price. Contact factory for quantities larger than shown in catalog. Prices on this site are effective February 1, 2015.

Terms

Payment terms are 1%-10, Net 30 with approved credit. First order requires either full payment in advance or 50% with order, balance pending on approved credit. A 1% monthly service charge will be assessed on all invoices not paid within terms. Funds must be in U.S. dollars. Factory accepts MasterCard, Visa, Discover and American Express. Accounts not in good standing may be subject to prepayment of orders.

Quotes

Only written quotes will be honored. Factory is not responsible for errors on a verbal quote where written confirmation is not received prior to production. Please reference quote number and date on order. Quotes are valid for 90 days from date of issue.

Returned Checks

There is a $40.00(z) charge for any returned check. Terms may be changed to prepayment with a Cashier’s Check or Money Order only for all future orders.

Production

Production Time

Standard production time for most items is 8 working days. Production begins the day AFTER receipt of order with approved artwork and credit. If proof or samples are needed, production time will start after written approval of such. If credit has not been established, production will start after receipt of payment or prior arrangements have been made. Rush service is available on most items. Contact our sales department for production schedule on large quantities.

Over and Under Runs

Due to the nature of manufacturing, it is not always possible to produce the exact number of items ordered. Therefore, all orders are subject to a 5% over or under run and will be shipped and billed accordingly.

Rush Orders

Orders which are needed sooner than the standard production time must clearly indicate the event date, ship date and shipping method on the purchase order. Production starts after approval of credit, art and/or proofs. Camera ready/approved artwork must be provided. Rush orders need prior approval from the factory. Contact our sales department for rush service on large quantities. Rush service for, ribbons, silk-screened and custom shape products under 5 days is not available. The following rush charges are subject to order quantity(v). Next Day $150.00, 2-days $90.00, 3-days $60.00, 4-days $50.00, 5-days $35.00, 6-days $20.00, 7-days $15.00.

Custom Shape Products

Computing square inches: The area for custom shape products is measured by multiplying the maximum height by the maximum width. (EX. 3.5” high X 2.5” wide = 8.75 sq. inches).

Proofs & Samples

Proofs

Proof prices listed below do not include art charges. There will be no additional art charges for an order placed after approval of actual products proofs. Proof/Sample approval must be in writing or production delay may occur. Factory will supply a proof for any order it deems necessary at N/C for layout and/or color for information only even if it is not requested. Factory is not liable for final product appearance unless a proof has been requested.

The following types of proofs are available (v):

  • Paper Proof (faxed or e-mailed): N/C
  • Digital Proof: $40.00 per proof
  • Press Sheet: $20.00 per color
  • Actual Product Sample - Full Color: $50.00 per sample.
  • Actual Product Sample - Spot Color: $30.00 per color.
  • Actual Product Sample - Vinyl Magnets/Offset: $75.00 per sample.
  • Actual Product Sample - Vinyl Magnets/Silk-screen: $50.00 per color.

Actual Product Sample not available for all products; see individual product page. For custom shape products, die charges may be incurred.

Samples

All random sample requests will be shipped within 72 hours after request. Samples will be shipped ground unless otherwise requested. Expedited service requires your carrier account number or your credit card number. Factory will issue one overrun at N/C with every invoice for orders with new art or art changes. Any additional overruns requests will be shipped and billed accordingly.

Self Promotions

Items for self promotions will be billed at the end quantity price. Imprint must contain same company name as on the purchase order. Other catalog prices apply.

Shipping

Shipping Methods

The F.O.B. point is Texas. Please specify the shipping method desired. If no specific shipping method is provided, the following guidelines will be followed: 1-200 lbs. - United Parcel Service will be used throughout the continent and Canada. Shipments to Alaska, Hawaii, and Puerto Rico will be by UPS Air Service or U.S. Postal Service. 200 lbs. and over - UPS Hundredweight Service or Truck. Unless specific shipping instructions are noted on an order, Factory reserves the right to ship by the mode determined to be most desirable. Factory reserves the right to use whatever means possible to accomplish deadline use date, when the customer cannot be contacted and/or no shipping method is given. For overnight shipments factory requires your airfreight number or your client’s account number to bill direct. Factory makes every effort to meet customer’s requested ship date. However, factory cannot be held responsible if carrier delays delivery.

Freight Charges

Shipping weights shown in this catalog are approximations only. Billed shipping weights for items packed in oversized boxes may vary from actual shipping weight. Other variances may occur from product density, packaging and dimensional shipping weight based on carrier guidelines. Factory is not responsible for differences in final freight charges versus quoted estimates.

  • Drop Shipments: $5.00(v) per location
  • Export Shipments: $5.00(v) each
  • Postal Shipments: $5.00(v) plus postage
  • Special Handlings: Quoted per job
  • Split Shipments: $10.00(v) per date
Liability Claims

All merchandise becomes the customer’s property upon delivery to the carrier. Lost shipment claims must be made in writing within ten (10) days of the ship date.

Special Programs

Co-Op Programs

Please contact our sales department for information. All Co-ops must be factory authorized to insure proper billing. Purchase orders must indicate co-op program and co-op quote number when submitted, if not, standard catalog charges will apply.

Self Promotions

Items for self promotions will be billed at the end quantity price. Imprint must contain same company name as on the purchase order. Other catalog prices apply.